HEYDUDE BACK TO SCHOOL

Most recently at Heydude I worked closely with the creative director on building out the direction for BTS 2025. Wanting to really lean into our teen girl market (while still capturing the Back to Work international market) we wanted to focus and be inspired by music…. as everyone listens to music on their commute. Walking, taking the bus or driving… everyone has their playlist. Headphone in and Heydudes on!