Marshalls Grand Opening

Campaign Strategy | Art Direction | Illustration

My role at Marshalls was to lead the campaign and design strategy for all their grand openings. The previous design lacked personality and needed to be updated with a more in line look to their updated branding. Partnering with my copy writer, Nora Crotty, we built a new campaign design for all domestic grand openings.

Aligning with their new grand opening strategy, the new store team wanted to blow the Hawaii grand opening out of the water. This was their first Marshalls in Hawaii, so we had the opportunity to personalize the campaign even more.Working closely with set designers, stylists, photographers and merchandising we created a killer campaign.

Domestic Grand Opening

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Hawaii Grand Opening

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