Good InTents

Graphic Direction | Color Direction
Illustration | Print Design

Good InTents is an inflatable tent company with a target audience of festival go-er’s who camp. (and one’s who love the ease of inflating a tent, versus ‘setting one up’ ) The owner reached out to me and shared the prints she had in the cue and we both realized GiT has the opportunity to provide a more ‘trippy’ print. Heavily inspired by the cliche waves, smokiness and mushrooms I started sketching and exploring what that could look like.

Although I was a fan leaning heavy into darker colors, we realized that darker colors for a tent retained more/too much heat so we needed to go lighter.

See below for my process and final design.

goodintentsco.com

BTS of the material at the factory

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