Heydude BTS 2025
Inspired by your morning commute playlist (to work or school) while taking retro nostalgic hit of mixtapes.
‘Back to School’ is a large moment for North America, however ‘Back To Work’ is just as large overseas. Trying to blend those two moments together and find similarities came down to what everyone’s commute looks like. Music and playlists are part of EVERYONE’s commute. Being inspired by the original mixtapes - cassettes - and blending it with an editorial photo approach we were able to succeed in both BTS and BTW.